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THIS IS US
How do you develop your grassroots engagement strategy?
CB: I develop it with more of a family aspect. In the past, when I have done engagement work with other organizations, I took a more robotic approach.
That’s one thing that I’ve changed since engaging with AFP is having the family aspect, making sure that everyone feels appreciated, that they feel as if they can come to me for anything, that at the end of the day, no matter what it is, I will be there for you, no matter if it has to do with AFP or in their personal life.
Treat them like human beings. Love them like family and encourage them to do their absolute best because they can do anything they think is achievable. They showed that last year by hitting 65,000 doors. I’m proud of my people.
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FARM OVER PHARMA AWAKEN
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